Mahyar Tourchi Moghaddam, who is Assistant Professor at the Maersk Mc-Kinney Moller Institute at the University of Southern Denmark, is very interested in this area. Moghaddam is associated with DIREC and the project ‘Cyber-Physical Systems with Humans in the Loop’, which will explore and map out how software engineers can best design cyber-physical systems adapted to users and the context in which they are to function.